Lennart Nacke

Lennart Nacke

University of Waterloo

Game Thinking

In this talk, Lennart will explain how game thinking works as a problem-solving strategy and provide practical takeaways for designers who are interested in using game thinking in their UX process.

Professor Nacke teaches User Experience, Human-Computer Interaction, and Game Design at the University of Waterloo. As part of the Stratford School of Interaction Design and Business and the Games Institute, he is researching player experience in video games, immersive VR environments, and gameful applications, often using physiological measures together with surveys and player interviews. Professor Nacke has served on the steering committee of the International Game Developers Association Games User Research Special Interest Group in the past, was the chair of the CHI PLAY conference steering committee from 2014-2018. His publications have won awards at premier human-computer interaction conferences. He has published more than 100 scientific papers, which have been cited more than 10,000 times. He strongly believes in understanding users first to build more engaging games and compelling player experiences.